The Next Chapter: A Personal Note From Paige

For a long time, I’ve gone back and forth about sharing this part of my story publicly. Not because I don’t believe in honesty, but because I worried about how it might affect my family or be misunderstood as attention-seeking. The people closest to me — the ones who know my full story — have encouraged me to share, reminding me that vulnerability can help other women feel less alone and more empowered to find their own peace.

When I was 13, I experienced a period of s*xual abuse that deeply affected how I saw myself and the world around me. For years, I carried confusion, silence, and shame that were never mine to hold. I lost my voice, felt isolated, and went into survival mode without realizing it.

Some Chick Who Shoots was created during that season of survival. Building the brand was my way of taking action — helping women find confidence, use their voices, and learn how to protect themselves. It gave me purpose and, in many ways, helped me heal. But looking back, I can see that I was still protecting myself behind a version of strength rooted in fear. I believed that if I appeared intimidating enough, maybe I would never feel powerless again.

Last year, I began a deeper journey into my health and self-discovery. Through both functional medicine and therapy, I learned my body had been living in a constant “fight mode” response for years. That realization changed my understanding of confidence. True confidence isn’t about always being guarded — it’s about feeling safe within yourself.

During this same time, I reflected on the thousands of women I’ve trained. I’ve watched women walk into classes afraid of firearms and leave feeling capable, calm, and confident. I often hear, “I’ll feel better once I’m not scared of the gun.” And I’ve come to realize the gun is often symbolic. It represents the fears we carry in life. When we face something that once intimidated us and discover we are capable, confidence naturally follows.

When I first chose the name Some Chick Who Shoots, the word “some” reflected my own hesitation — fear of rejection, scrutiny, failure, or being laughed at. It allowed me to minimize myself before anyone else could. I could hide behind humor and say, “I’m just some chick.”

But I’m not minimizing myself anymore.

Rebranding to The Chick Who Shoots represents ownership, healing, and growth. It’s a reminder that fear is human, but shrinking yourself because of fear isn’t necessary. You are allowed to be scared and still step fully into who you are.

This next chapter isn’t only about firearms or personal protection. It’s about confidence in every sense — how you see yourself, how you respect yourself, and how you show up for your life. My mission has always been to help women feel confident enough to protect themselves and their families. Now, more than ever, it’s about helping women understand they are worth protecting in the first place.

— Paige Roux